Brands
Shopmatic’s user base swells to over 10000 within five months since launch
MUMBAI: With the current trend to digitize businesses gaining increasing mileage, Singapore-based e-commerce company, Shopmatic, which provides a platform for merchants to take their business online, has achieved tremendous growth within just five months since its launch. It has reached its first milestone with 10,000 online store owners choosing Shopmatic’s services to engage and expand their customer base.
Launched in October 2015, Shopmatic helps merchants and individuals handle the full spectrum of what is required to grow their business online, from developing a webstore to listing it on marketplaces, and promoting it on social channels, along with helping with insights on how to sell online. Within a month of launching operations, Shopmatic tied up with Confederation of All India Traders (CAIT) to help its almost 6 crore merchants digitize their offline businesses. Earlier this year in January, Shopmatic signed a deal with online payments giant PayPal to enable its merchants to expand their global sales. The move also marked PayPal’s first tie-up with an Indian partner. All these tie-ups have been instrumental in helping the e-commerce company reach its first milestone.
Commenting on these growth numbers, Shopmatic Group CEO Anurag Avula said, “We are quite happy with this progress as this confirms that we are heading in the right direction. These numbers are also a reaffirmation of the surging confidence of small merchants in tapping the online ecosystem for increasing their consumer base on both the national and global front.”
Meanwhile, to enable easy payments and delivery solutions to the target consumers of online businesses, the e-commerce business-enabler has recently tied up with India’s payment getaway solution and mobile wallet, Citrus Pay. On the logistics front, Shopmatic has made strategic partnerships with local and global logistics players like Delhivery.
Since its inception, Shopmatic has been offering a revolutionary, all-in-one e-commerce solution that enables business owners to build and manage their businesses online, commission-free. This means they do not have to rely on commission-based marketplaces, which can charge up to 15% for each transaction. Shopmatic’s key features include:
• Compelling web presence with attractive store fronts;
• Seamless integration with local and international payment gateways;
• Tie-ups with logistics partners, enabling automated shipping;
• Facilitated listing across multiple marketplaces and social channels, such as Facebook;
• Organized dashboard with data insights and inventory management;
• Simple pricing with no hidden fees. All packages come with a one-month free trial;
• Customized solutions to service entrepreneurs, assisting them in promoting and selling their services to a wider customer base.
By offering comprehensive service offerings that help businesses establish an online presence as per their relevant market and target audience, Shopmatic is taking the right measures to ensure entrepreneurs do not miss out on the potential that the burgeoning virtual ecosystem promises today.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
