AD Agencies
Shobiz completes 40 years; adopts new brand identity as Shobiz Havas
Mumbai: Shobiz, the experiential communication agency of Havas Group India, has completed 40 glorious years in India. To commemorate this historic milestone, Havas Group India and Shobiz have launched a new brand identity, a new logo – Shobiz Havas – to display the company’s integration with the French network. In 2019, following Shobiz’s acquisition by the Havas Group India, the agency became a critical strategic pillar in the growth of the network in the country.
Shobiz has also launched a 40-year celebratory logo to mark this momentous occasion.
The agency has been offering services in strategic planning, communication and content design, creative, graphic & architectural design, audience acquisition, production, and logistics for the last four decades. Founded by Rehmatali Tobaccowala in 1982, the Mumbai-headquartered Shobiz has four offices and over 250+ professionals across India, said the statement.
Over the years, the agency was lauded for its long-standing client relationships in India. This includes HUL, Tata, Ford, SAP, VMWare, Mercedes, HPE. Today, the agency works across sectors, such as IT, Automotive, FMCG, Corporate, BFSI, Healthcare and Media, with over 150 recurring clients.
“I want to congratulate Sameer and the entire team at Shobiz Havas for achieving this tremendous milestone. Its legacy and reputation in the market is unrivalled,” said Havas Group India group CEO Rana Baru. “Over the last four decades, Shobiz has gone through several transformations, but the one over the last two years was perhaps the biggest in the history of the company and reflects in the business growth of the company despite the market challenges. Very soon, the company will venture into newer functions and partner many of our group companies to offer a meaningful and seamless brand journey to clients.”
“The legacy of Shobiz in the field of experiential is unmatched. The brands that we built over the last four decades and the long-standing client relationships that we cherish are a testimony of this legacy,” stated Shobiz Experiential Communications CEO Sameer Tobaccowala. “I take this opportunity to thank everyone who associated with us over the years. A huge thanks to Havas Group global and Rana Barua, Group CEO, Havas Group India, who stood by us when we were at our lowest. I also want to thank my team for their unwavering support. Lastly, we wouldn’t have been here without the business acumen of my father Rehmatali Tobaccowala, who taught us to never say never, always be open to learn and do it all with impeccable humane touch and a sense of joy.”
AD Agencies
Publicis posts €4.19bn Q1 revenue, 6.4 per cent growth; backs FY outlook
Ad giant signals Q2 acceleration as AI and new deals power momentum
PARIS: Publicis Groupe continues to outperform the industry, delivering a strong start to 2026 under Chairman and CEO Arthur Sadoun. Despite a volatile global macro environment, the company has now outpaced the industry for nearly 20 consecutive quarters.
For Q1 2026, total revenue reached €4,191 million, up from €4,161 million last year, with organic growth of 6.4 per cent. Net revenue, which excludes pass-through costs, stood at €3,460 million, reflecting organic growth of 4.5 per cent.
Exchange rates had a negative impact of €268 million, mainly due to a weaker US dollar and pound sterling. Acquisitions, including Adge.AI and 160over90, contributed an additional €46 million.
Performance across regions was largely positive, with some variation:
- North America, accounting for 59 per cent of net revenue, grew 4.7 per cent
- Europe recorded growth of 3.9 per cent, led by the UK at 6.2 per cent, while France grew 1.6 per cent
- Asia Pacific posted 5.9 per cent growth, driven by China at 11.7 per cent
- Latin America grew 13.3 per cent
- Middle East and Africa declined 5.1 per cent due to geopolitical challenges
AI-powered marketing services, which now make up 86 per cent of the business, grew 5.6 per cent. However, the technology segment, representing 14 per cent of revenue, declined slightly as clients reduced spending on large-scale transformation projects.
Sharing his outlook, Publicis Groupe chairman and CEO Arthur Sadoun said, “Publicis had a very strong start to the year, outperforming the industry for almost 20 quarters in a row despite the volatile macro environment. Organic revenue growth reached 6.4%, leading to 4.5% in net and further increasing the gap with our peers.” He added that the company remains confident of delivering industry-leading performance. “We are confirming our industry-leading organic growth guidance of 4 to 5%, with the 4% rock solid, and a sequential organic growth acceleration in Q2 despite a higher comparable.”
Publicis continued its expansion with the acquisition of Adge.AI in March, followed by 160over90 in April to strengthen its sports and culture marketing capabilities.
Net financial debt stood at €1,156 million at the end of March, reflecting a seasonal shift from the net cash position at the end of 2025. Average net debt over the past twelve months was €1,035 million.
The company has reaffirmed its full-year guidance, expecting net revenue organic growth of 4 to 5 per cent in 2026. It also anticipates an operating margin slightly above 18.2 per cent and free cash flow of approximately €2.1 billion.
With expectations of stronger performance in the second quarter, Publicis remains well positioned to sustain its growth momentum.
