Brands
Shisen Fox unveils Japanese handcrafted collection
Mumbai: Shisen Fox, the newest player in the premium unisex eyewear arena, announces its entry with the launch of Japanese handcrafted collection. This collection, a seamless blend of innovation and style, is poised to redefine the eyewear landscape.
Featuring 22 distinct styles in seven alluring shades, Shisen Fox introduces a captivating range that reflects its commitment to setting new benchmarks in the eyewear industry. The brand unveils a fresh line every 15 days, staying at the forefront of innovation and fashion-forward design.
Shisen Fox has already caught the eye of prominent personalities such as Anupam Mittal, Sujata Biswas (founder of Suta), and Influencer Masoom Minawala, who have been spotted adorned in Shisen Fox eyewear. Their endorsement is a testament to the brand’s allure and style quotient.
Founded by Samarjeet Singh and Salim Memon, Shisen Fox draws inspiration from Japanese culture and craftsmanship. Both founders, with a background steeped in design and fashion, bring a wealth of experience to the brand, dedicated to creating eyewear that is original, well-made, and futuristic.
The latest eyeglasses collection from Shisen Fox is a celebration of minimalism, offering wearers an opportunity to express their personal style through understated yet striking designs. Each pair is meticulously crafted for both comfort and style, catering to diverse tastes and preferences.
Shisen Fox founders Samarjeet Singh and Salim Memon expressed, “At Shisen Fox, our vision is to redefine the essence and future of eyewear by embracing minimalism. Our latest collection reflects our dedication to creating timeless pieces that effortlessly blend style and functionality, allowing our customers to make a subtle yet profound statement.”
Shisen Fox’s commitment to innovation is reflected in their strategy of releasing a new line of eyeglasses every 15 days. This ensures customers have access to the latest trends and designs, establishing the brand as a trailblazer in the eyewear industry.
Beyond eyeglasses, Shisen Fox aims to inspire individuality, empowering wearers to express their unique personality effortlessly through their eyewear.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
