Ad Campaigns
Shipyaari drives sustainability and women empowerment with Heels on Wheels campaign
Mumbai: Shipyaari, a SaaS-based logistics enabler, providing end-to-end logistics solutions to D2C and e-commerce businesses globally has furthered its sustainability agenda by partnering with smart commute foundation and the department of physical education, University of Mumbai for Heels on Wheels campaign. The event is an all-woman-cycle rally aimed at empowering women and raising awareness about women’s health and fitness and hopes to train and nurture at least 1200 women across 24 wards of Mumbai City who work as house help and live in informal settlements. In parallel, the initiative also promotes the message of a greener future complementing Shipyaari’s commitment towards curbing the carbon emission from transportation.
Shipyaari CEO and co-founder Nayan Ratandhayara said “I know first-hand how easy it is to get wrapped up in the excitement of startup life and subsequently, neglect one’s health. That’s why we are proud to sponsor Heels on Wheels, an event that reminds us of all of the importance of health and wellness. At Shipyaari, we believe that success is only meaningful if we achieve it while maintaining our physical and mental well-being. I urge everyone to prioritise their health because, without it, no amount of success is worth it.”
24 bicycles have been donated in the recently concluded cycle rally to women house-helps living in K West Ward, Mumbai. A free health check-up camp has also been announced for 18 and 19 March at Decathlon, Andheri West that will provide attendees with an opportunity to also learn about the importance of physical fitness.
Smart Commute Foundation director and the first bicycle mayor of Mumbai, Firoza D mentioned, “This initiative not only empowers but also supports the right to inclusiveness & change the mindset attached to cycling & women. Bicycles have proven to be wheels of change repeatedly. We have trained & planned a donation drive for 24 women who work as house help & live in informal settlements of K West Ward of Mumbai City. We urge Mumbaikars to collaborate & provide an opportunity to share our thoughts & be a voice to encourage training & nurturing at least 1200 women across 24 wards of Mumbai City to cycle for Fitness & Freedom of Mobility.”
By supporting initiatives such as Heels On Wheels, Shipyaari continues to demonstrate its commitment to the environment and the community. Last year the company extended its support to the Cycle Chala City Bacha campaign for a mega cycling event to promote safe cycling infrastructure and significant health equity.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
