MAM
Shipsy charts a new course as Servo Sawhney joins to steer customer success
MUMBAI: If the autonomous supply chain is the future, Shipsy just recruited the navigator it needs. Shipsy, the AI-native logistics technology company, has appointed Servo Sawhney as its new chief customer officer, signalling a decisive push toward helping enterprises unlock tangible value from AI and accelerate their journey to an autonomous supply chain.
Sawhney brings over two decades of experience across customer success, enterprise transformation and go-to-market strategy. Having previously helped scale major SaaS players such as HighRadius, he has earned a reputation for converting complex AI into clear business outcomes, a skill many enterprises desperately need as AI adoption outpaces real-world impact.
In his new role, Sawhney will work closely with supply chain leaders worldwide to help them envision, build and execute their AI-transformation roadmap. One of the industry’s biggest challenges isn’t AI capability, it’s understanding the real problem, deploying AI-native solutions correctly, and realising measurable ROI.
That gap is exactly what Sawhney is expected to bridge.
His mandate includes collaborating deeply with Shipsy’s product and engineering teams to help customers seamlessly orchestrate their digital workforce, preparing them for the ‘agentic’ future the company believes will define next-generation logistics and supply chain management.
“Servo’s experience managing complex transformations for Fortune 500 companies will play a key role in enabling this for Shipsy’s customers,” said Shipsy co-founder & CEO Soham Chokshi. Emphasising the company’s customer-first ethos, Chokshi added that successful AI transformation demands a close, consultative partnership not just a technology offering.
Sawhney’s role becomes even more significant as Shipsy sharpens its global ambitions. The company recently announced a strategic partnership with Tech Mahindra, aimed at helping global retailers, logistics companies and consumer goods brands build AI-native capabilities at scale.
Shipsy currently works with 150 plus global customers, and the appointment of a CCO with deep domain experience signals the company’s intent to move beyond deployment and into long-term value orchestration particularly as enterprises demand AI systems that deliver real productivity gains, not just pilot-project hype.
With Sawhney at the helm of customer strategy, Shipsy is betting big on a future where logistics operations are smarter, more autonomous and powered by AI systems capable of delivering end-to-end decision-making.
In an industry racing to merge intelligence with execution, Shipsy appears to be tightening its sails and with Sawhney onboard, ready to catch the next big AI tailwind.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
