MAM
Shiprocket launches Shiprocket Amplify powered by One Impression
Mumbai: Shiprocket eCommerce enablement platform, has announced the launch of its new offering, Shiprocket Amplify, in partnership with One Impression, a leading Influencer Marketing platform. The partnership marks a significant shift in the eCommerce landscape, enabling merchants of all sizes to market their products on social media at par with larger brands and thereby democratising opportunities to scale for businesses of all sizes.
The rapid growth of digital commerce in India has created a need for innovative solutions and insights to empower eCommerce businesses and MSMEs. With over 70 crore Indians using social media platforms on a regular basis, and approx. $ 16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents a lucrative opportunity for brands to connect with their audiences on a larger scale. Despite the massive impact that influencers can have, access to quality creators continues to be a huge challenge. Additionally, with over three million influencers currently active in India, small businesses generally lack the knowledge and expertise to select the right creators and engage them at the right price point. Moreover, the challenges in content creation and lack of legal knowledge about standard legal contracts and content rights make it almost impossible for SMBs to partake in the Influencer Marketing phenomenon.
Shiprocket Amplify aims to solve this by providing SMBs with a seamless and integrated Influencer Marketing as a Service (IMAAS) tool. It will infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns. With plans starting at just 5,000 rupees, SMBs can now generate world-class content to fuel growth with the benefits of influencer marketing including cost-effectiveness, higher conversions and improved brand trust.
Shiprocket co-founder and CEO Saahil Goel said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”
One Impression founder and CEO Apaksh Gupta stated, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world-class content creators and furthering our own mission of helping brands scale in today’s digital ecosystem. We are thrilled to partner with Shiprocket and launch this first-of-its-kind IMaaS (Influencer Marketing as a Service) product for their merchants.”
Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard. The platform facilitates influencer marketing for businesses within the Shiprocket ecosystem by seamlessly integrating it into the Shiprocket platform and app.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
