Brands
Shilpa Shetty named brand ambassador for Limelight Lab Grown Diamonds
MUMBAI: Limelight Lab Grown Diamonds has launched its new campaign, “Let’s Get Real”, promoting innovation, ethics, and conscious buying. Shilpa Shetty is the brand ambassador and a strategic investor.
“Limelight isn’t just participating in the lab-grown diamond category, we’re building it,” said Limelight Lab Grown Diamonds founder & managing director Pooja Sheth Madhavan. “As a first mover, we carry the responsibility to lead the shift in how lab grown diamonds are perceived. With an aggressive roadmap to open 100 stores by 2026, we’re scaling both reach and relevance. ‘Let’s Get Real’ calls out traditional myths about luxury and offers a compelling promise of diamonds that shine boldly with a purpose. This campaign is more than marketing; it’s a cultural reset.”
Shilpa Shetty, as brand ambassador, supports the campaign focused on mindful luxury. Her business experience and commitment to conscious living align with the brand’s goals.
“What drew me to Limelight was the honesty of their story,” said Shilpa Shetty. “Lab-grown diamonds are a smart and responsible choice. As someone who values authenticity and mindful choices, investing in Limelight felt natural. With ‘Let’s Get Real’, you can wear something stunning yet meaningful without any compromise. That’s the future of luxury, and I’m proud to help shape it.”
The campaign targets modern Indian women who are value-driven and informed. With sustainability, innovation, and transparency growing in importance, lab-grown diamonds are becoming the preferred choice for many luxury buyers.
“‘Let’s Get Real’ is not a cosmetic line, it’s our core positioning,” said Limelight Lab Grown Diamonds CMO Rupali Shrivastava. “Luxury today is about meaning, not legacy. Our integrated 360° campaign spans TV, digital, print, OOH, multiplex cinema, influencers, and in-store experiences. It’s backed by deep consumer insight showing strong traction for labgrown diamonds among young, independent women across India. This is not meant to sit in lockers or wait for occasions. It’s made to be worn every day, everywhere by women who want their diamonds to reflect their values and lifestyle. We are not just responding to this shift, we’re driving it.”
Brands
Coca-Cola India ropes in Diljit Dosanjh, Janhvi Kapoor for new campaign
Halftime films highlight everyday pauses that reconnect people to moments
MUMBAI: Coca-Cola India has unveiled a new brand campaign featuring Diljit Dosanjh and Janhvi Kapoor, aiming to reimagine the idea of a Halftime as more than just a pause in everyday life.
The campaign centres on the notion that small breaks can help people reconnect with their surroundings, turning routine moments into meaningful experiences. Through a series of films, the brand positions Coca-Cola as a simple, refreshing ritual that brings focus and connection back into fast-paced lives.
Conceptualised by WPP Open X and led by VML, the films capture “in-between” moments when people are physically present but mentally elsewhere. Whether it is Dosanjh caught up in rehearsal or Kapoor lost in thought during a casual hangout, a sip of Coca-Cola serves as a turning point that brings them back to the present.
Commenting on the campaign, Coca-Cola India senior director marketing Karthik Subramanian said, “Today’s consumers are navigating lives that are fuller and faster than ever before. And yet, what they increasingly value are small, meaningful breaks that help them stay grounded in the moment.” He added that Coca-Cola has long been part of such everyday rituals.
The creative team behind the campaign emphasised the emotional insight driving the storytelling. VML executive creative directors Nakul Sharma and Tirtha Ghosh said the idea was to show how a simple pause can transform disengaged moments into something more present and alive.
The campaign is being rolled out across key markets including Delhi, Punjab, Uttar Pradesh, Maharashtra, Tamil Nadu and Karnataka, supported by a mix of television, digital and social media activations. Regional adaptations feature Dosanjh across northern markets, while Kapoor leads the Tamil and Kannada versions.
An original soundtrack by composer Donn Bhat, with vocals by Vivek Hariharan and Aarifah Rebello, adds a retro touch to the films, enhancing their emotional appeal.
With this campaign, Coca-Cola leans into a familiar truth with a fresh twist: sometimes, the smallest breaks can make the biggest difference in how we experience the moment.
