Brands
Shilpa Shetty endorses learning and playing in new Milkybar ad
MUMBAI: Nestlé India recently re-launched the much loved Milkybar with more milk, less sugar. The new TVC featuring actor Shilpa Shetty reflects the brand’s ethos that a wholesome childhood is one where kids learn and grow playfully. The campaign revolves around the importance of encouraging kids to try new experiences that make them curious and confident for life.
Link to TVC
Nestlé India general manager of chocolate and confectionery Nikhil Chand said, “We are delighted to unveil the new TVC that presents Milkybar as a brand that supports parents who believe in the value of playing and learning through new experiences. Milkybar is a category-leading brand credited with many firsts.”
Shetty said, “This is an exciting and fun association for me. I have always loved Milkybar and being a mother myself, I am aware of the need for better and informed choices and more importantly, an encouraging parenting style that ensures children can play and learn life’s important lessons. I hope our moms and kids will have as much fun watching the ad as we had in making it.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
