Ad Campaigns
Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign
Mumbai: QUE, a mass premium eyewear brand, announces its newest campaign #QUEaaRahaHai with ace cricketer Shikhar Dhawan as its brand ambassador. Shikhar Dhawan took to his Instagram and announced the launch of QUE’s premium range of sunglasses with a video to his millions of followers with #QUEaaRahaHai. Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses. With a firm commitment to excellence, QUE aims to reinvent eyewear fashion, offering sunglasses that seamlessly blend luxury with contemporary style.
Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and brand ambassador.
The brand is also offering ‘QUE Advantage Pass’ – a membership program offering exclusive benefits to QUE customers: 40 per cent off on sunglasses, Rs. 499/- annual plan, 100 per cent cashback as coupon code, priority customer support, and exclusive fashion deals. In addition to these benefits, QUE is excited to introduce new offers, including the chance for a meet and greet with Shikhar Dhawan himself. The QUE Advantage Pass is available now on pre-booking and the sale of the sunglasses will start from 12 June.
QUE is on a mission to set new standards by offering high-quality, fashionable sunglasses. Inspired by their shared love for fashion and a desire to empower individuals to express their unique identity, the founders have set out to offer premium eyewear options with a focus on design, premium quality, diversity, and style.
Speaking about the launch, Shikhar Dhawan expressed his excitement, saying, “Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry.”
Speaking on the launch QUE co-founder Shashank Saurabh said – “We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort”.
QUE’s sunglasses are crafted with superior materials like TR90 and metal alloys, ensuring durability, comfort, and UV protection. The brand’s commitment to offering premium quality, stylish eyewear has resonated with consumers, making QUE a preferred choice in the market.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
