MAM
Shemaroo releases ‘Tango Charlie’ on DVD, VCD
MUMBAI: A week after releasing Bewafaa and Classic Dance of Love, Shemaroo has announced that it has released the action movie with a soul – Tango Charlie on VCDs and DVDs.
To make viewing experience extra special, the DVD has bonus features including the making of the film, deleted scenes and English sub-titles.
What makes Tango Charlie a different film is that it is not about war but about a soldier and his psyche his personal life and the implications of war on his life. It is a tribute to the bravado of the selfless soldiers who guard our frontiers so that we can live in peace.
During a routine vigil in the Kargil sector, Indian Air Force helicopter pilots Squadron Leader Vikram Rathore (Sanjay Dutt) and Flight Lieutenant Shezad Khan (Sunil Shetty) spot a number of strewn bodies, one with a hand reaching out to them.
While the basic first aid is being carried out, a diary is found. What unfolds through the pages of this diary, while the two pilots try to keep the rescued BSF soldier alive, takes them on a whirlwind trip across the nation with Sepoy Taran Chauhan (Bobby Deol). His journey of life, his love, his battles, his fears, the loss of innocence and above all the influence of his mentor, Havaldar Mohammad Ali (Ajay Devgan).
Shemaroo has been in the entertainment business for more than 25 years. Shemaroo states that it has emerged as one of the largest film content houses owning a large catalogue for distribution in Media such as satellite television, cable, home video, terrestrial television
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
