MAM
Shemaroo releases ‘Bullet’, ‘Elaan’ on DVD
MUMBAI: Shemaroo has announced the release of Bullet and Elaan on home video and DVD. While Elaan has been released six weeks after theatrical release, Bullet-Ek Dhamaka has been released in just three weeks.
Both movies essay the technological advances in Hindi cinema. For Elaan, a new editing style called the ‘Time line shift’ was used for the first time. Bullet has an action coordinating crew that has worked with Hollywood biggies like John Claude Vann Damm and Stevan Segal.
As a bonus feature in the Bullet DVD, audiences can now watch the execution of the stunts and other behind the scenes action in the Making of the Film featurette. Bullet is also said to be the first film, which premiered in Afghanistan along with its worldwide premiere. Bullet also features Miss Bulgaria Natalie Gurkova.
Elaan stars John Abraham, Lara Dutta, Amisha Patel, Arjun Rampal and Rahul Khanna – five unlikely heroes who take on an international terrorist Baba Sikandar (Mithun Chakraborty in his comeback role) to end his reign of terror.
Bullet-Ek Dhamaka tells the story of an intelligence officer Arjun (Iqbal Khan) whose sets on a mission to bring back Don Raja (Aseem Merchant) from Bulgaria to India.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
