iWorld
Bullet launches 24 episode microdrama with Khushaal Pawar in lead role
‘Khushiyan Swati Ki Koshish Raju Ki’ streams in 24 one minute vertical episodes.
MUMBAI :Love, it seems, now unfolds one minute at a time. Microdrama platform Bullet is doubling down on its bite sized storytelling format with the launch of Khushiyan Swati Ki Koshish Raju Ki, a 24 episode vertical series headlined by influencer actor Khushaal Pawar. The show is now streaming exclusively on the app as part of the platform’s ‘Har Minute Mazedaar’ content promise.
Designed for mobile first viewing, the series delivers its narrative through tightly packed one minute episodes, leaning into the growing appetite for quick fire storytelling among smartphone audiences.
The story follows Raju, played by Khushaal Pawar, a carefree middle class young man who leads with his heart, and Swati, portrayed by Rispa Panda, a focused salon professional searching for stability and clarity in life. Where Raju sees love as instinctive and unconditional, Swati approaches relationships through the lens of responsibility and long term security.
As their bond deepens, the relationship begins to test their expectations of commitment, emotional maturity and what it truly takes to build a future together. Actor Sameeksha Takke also appears in a key role, adding another layer to the evolving narrative.
For Pawar, the project carries a personal note beyond acting. The performer has composed, sung and created three original songs for the series, weaving music into several emotional moments across the story.
“Raju is someone many young people will connect with. He loves deeply and believes in showing up for the person he cares about. This story is about understanding love beyond words and learning what it takes to truly stand by someone,” Pawar said.
The series draws on the everyday complexities of modern relationships, exploring the tenderness, vulnerabilities and quiet conflicts that many young couples face while navigating love in a fast changing world.
Bullet, co founder and chief business officer Azim Lalani said short form storytelling is rapidly becoming a natural extension of how audiences consume entertainment today.
“Short form storytelling is becoming a natural part of how audiences consume entertainment today. At Bullet, we want to bring stories that feel personal, relatable and emotionally engaging. Khushiyan Swati Ki Koshish Raju Ki is a love story that reflects the realities of today’s relationships in a format that fits seamlessly into everyday life,” he said.
Shot entirely in a vertical format, the 24 one minute episodes add to Bullet’s expanding microdrama catalogue, signalling the platform’s push to deliver romance and drama in quick, smartphone friendly chapters for the digital first generation.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
