MAM
Shemaroo Entertainment promotes Inderpal Singh Jaggi to vice president for India digital and international syndication
The media veteran takes charge of India digital and international syndication after nearly four years at the Mumbai-based content house
MUMBAI: Shemaroo Entertainment has promoted Inderpal Singh Jaggi to vice president for India digital and international syndication, handing one of its most seasoned operators a bigger brief at a moment when the global appetite for Indian content shows no sign of slowing.
Jaggi brings more than 16 years of hard-won experience in content acquisition, licensing and revenue growth to the role. He has been climbing steadily through Shemaroo’s ranks since joining in 2022 as assistant vice president, moving to deputy vice president in April 2024 before this latest step up. In under four years at the company, he has built a reputation as a sharp, results-driven executive with a keen eye for content that travels.
Before Shemaroo, Jaggi spent over a decade at Rajshri Entertainment, rising from manager to vice president of content alliances, licensing and business development. There he cut his teeth on the unglamorous but essential work of content delivery — conversion, metadata, quality control, platform uploads — while simultaneously syndicating titles to global platforms including Hulu, iTunes, Amazon and Dailymotion. He also steered Rajshri’s presence at the world’s premier content markets: MIPCOM, MIPTV, NATPE, ATF, DISCOP and CABSAT, forging the international relationships that would define his career.
His expertise spans multiple Indian languages, genres and platforms, and his track record in profit-and-loss management has been built on a straightforward formula: identify high-value content, strike smart deals and grow revenues month on month.
With Indian content punching well above its weight on the global stage, Jaggi’s expanded mandate puts him at the sharp end of one of the industry’s most competitive arenas. Shemaroo, for its part, has placed its international syndication ambitions in hands that have been here before.
