MAM
Shemaroo Entertainment became first Indian company to be a finalist at Promax Global Awards 2023
Mumbai: Shemaroo Entertainment, a mainstream player in the media and entertainment industry is to share its success at the Promax Global Excellence Awards 2023 securing a total of 13 trophies. This achievement elevates Shemaroo’s total Promax Trophies count to 117.
The triumph at this global event underscores the company’s steadfast commitment to delivering marketing campaigns and promoting content. Among the 13 accolades, Shemaroo bagged 6 gold awards in the categories of in-house program promo campaign, sound design, total program package, micro video content, something for nothing, best use of music. The company secured 2 silver awards for stunt promotion and holiday/seasonal/special event design Promo. The remaining 5 were bronze awards for directing, marketing creativity-animation, art direction & design, animation, vertical video, best use of score or music without lyrics.
Reflecting on these achievements, Shemaroo Entertainment Ltd COO Arghya Chakravarty said, “We are elated to have clinched 13 trophies at the Promax Global Excellence Awards 2023. Becoming the first Indian company to be a finalist for the esteemed ‘creative marketing team of the year’ at this global event fills us with pride. We consistently strive to set new benchmarks by capturing the essence of storytelling through innovative campaigns. This recognition further fuels our team’s dedication to push creative boundaries and deliver impactful content worldwide.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
