MAM
‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes in the Oxford city, Pune
MUMBAI: SHEIN India and Make-A-Wish Foundation come together once again to fulfil wishes of children, following the immense success of their association in Mumbai and the capital, Delhi. This is the third time SHEIN and Make-A-Wish have come together to share happiness with kids, this time in Pune.
Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Pune witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.
SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.
On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people. We look forward to fulfilling wishes for these beautiful children whenever we can.”
Deepak Bhatia, CEO of Make a Wish says,” This CSR support from SHEIN has helped us grant wishes of all the children with a critical illness who wished for new clothes. This support will help us enrich the human experience with hope, strength and joy in the future as well.”
Gauri Ashok Kasture aged 15 suffering from Thalassemia Major wished for a top with cold shoulders.
Shreya Vijay Dolas aged 12 suffering from Thalassemia Major wished for a ball gown maxi dress.
Yukta Rakesh Shende aged 11 suffering from Nephrotic Syndrome wished for Front Pleated Glitter Dress.
Samiksha Sakharam Bhalerao aged 10 suffering from Juvenile Diabetes wished for a beautiful White Gown
Rajeshwari Prashant Bhosale aged 7 suffering from Nephrotic Syndrome wished for pretty neon pink ruffle trim self-belted dress.
Lavanya Kalyan Dhani aged 9 suffering from Thalassemia Major wished for an elegant butterfly maxi dress.
Vaishnavi Bhausaheb Walke aged 12 suffering from Thalassemia Major wished for a Hem and Floral Dress for herself.
Faith Sachin Nigvekar aged 6 suffering from Cancer wished for a waist knot skirt and trapeze dress.
Siddharth Deepak Wagh aged 9 suffering from Thalassemia Major wished for a Tie Pants set for himself.
Shreyas Pradip Mahangade aged 8 suffering from Thalassemia Major wished for a Hoodie and Pants Set.
Vihan Vinod Kamble aged 5 suffering from Retinoblastoma wished for a Letter Print Jeans and Camo sweatpants.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
