MAM
Sheela Foam appoints Rakesh Chahar as deputy managing director
MUMBAI: Sheela Foam Ltd, a market leader in comfort and sleeping solutions in India, has appointed Rakesh Chahar as deputy managing director (Whole-time Director) with immediate effect. The appointment was announced at the Board of Directors’ meeting pursuant to the recommendation of the Nomination & Remuneration Committee. Mr. Chahar has more than three decades of robust institutional experience and leadership at Sheela Foam.
Sheela Foam, the owner of iconic brands Sleepwell, and recently acquired Kurlon Enterprises and Furlenco, is building its presence in different geographies at a steady pace. With its portfolio spread across heritage comfort solutions and new-generation tech-enabled lifestyle solutions, the company is heading to a pivotal stage of integrated growth in both Indian and foreign markets.
Chahar, who has been with Sheela Foam since 1990 and a Whole-Time Director since 2003, brings over 30 years of experience in scaling operations, building distribution strength, and delivering category growth. he has led transformational efforts that have solidified the group’s leadership status in polyurethane (PU) foam business. He has played a pivotal role in establishing Sleepwell as India’s most recognized and highest-selling mattress brand.
He has been the driving force to build Sheela Foam’s distribution muscle, establishing a robust network of distribution and retail partners across the nation – efforts that have greatly enhanced consumer reach and market share.
In his enhanced mandate, Chahar will lead the company’s growth strategy – to drive integrated operations, channel consolidation, and pan-India market reach. His leadership will also focus on expanding institutional and B2B verticals, while unlocking manufacturing and procurement synergies across the group’s production facilities.
Beyond his corporate responsibilities, Chahar also serves as Chairman of the Indian Sleep Products Federation (ISPF) – India’s first dedicated industry body for the mattress and sleep solutions sector.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
