Ad Campaigns
Sharp’s new LCD panel provides dual vision
MUMBAI: Sharp Corporation and Sharp Laboratories of Europe have developed a new LCD panel, which can simultaneously display different information and image content in right and left views in a single unit by directionally controlling the viewing angle of the LCD.
This feature makes it possible to provide information and content tailored to specific users depending on the angle at which they view the screen. Volume production of the LCD will begin this month, marking the introduction of the world’s first practical application of this technology.
Increasingly wider viewing angles in LCDs have made possible clear, highly readable displays without loss of image quality regardless of which direction the display is viewed from, and therefore several users can view an LCD simultaneously.
This has drastically boosted demand for LCD application products such as LCD TVs and monitors, notebook PCs, in-vehicle rear-seat entertainment, and mobile phones.
Meanwhile, as the settings in which such devices are used continue to expand, and the information and visual content displayed on them continue to expand, a rapidly increasing need exists among a broad range of users for a single device capable of restricting the display to only the information or content users need to see.
Using a number of proprietary technologies, such as a parallax barrier superimposed on an ordinary TFT LCD, the LCD sends the light from the backlight into right and left directions, making it possible to show different information and visual content on the same screen at the same time depending on the viewing angle. Controlling the viewing angle in this way allows the information or visual content to be tailored to multiple users viewing the same screen. For instance, in an in-car application, the driver’s side could display a map while the passenger’s side shows a DVD movie.
As another example, one user can view the display as a PC screen for browsing the Internet or for editing images shot using a digital camera while at the same time another user watches video content such as a movie or a TV broadcast.
This ability to enjoy two functions in a single unit in full-screen size will contribute to achieving a full-fledged convergence of digital home electronics A/V and IT.
With the two-way viewing-angle LCD, a clear, readable display is possible with no intermingling of the respective display content.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
