MAM
Sharon Lydia Johnson joins Rippling as business recruiter
MUMBAI: In the ever-evolving landscape of corporate leadership, Sharon Lydia Johnson is stepping into a new role as business recruiter at Rippling, marking a significant career transition. Known for her impactful tenure as lead, people at WeWork India, Johnson’s move reflects her forward-looking approach to talent acquisition and organisational growth.
Her journey resonates with John F. Kennedy’s timeless words: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” With Rippling’s reputation as a dynamic HR tech platform, this shift not only aligns with her proven expertise but also signals exciting developments in the sphere of talent strategy and recruitment innovation.
Reflecting on her professional journey, Johnson expressed gratitude for her enriching experience at WeWork India, where she worked under the mentorship of Priti Shetty and Prasetha Pillai. “The growth, learning, and trust I experienced during my time at WeWork have been invaluable,” she said, acknowledging the leaders who played a pivotal role in shaping her professional path.
Now stepping into her role at Rippling, Johnson shared her excitement to work under the leadership of Saaquib Dawoodani. “I look forward to contributing to Rippling’s mission and playing a part in its continued growth. This opportunity marks an exciting new chapter, and I can’t wait to collaborate with my new team to create a meaningful impact.”
Her transition underscores the power of professional growth and mentorship, as she moves from a thriving position to a new opportunity filled with promise and purpose.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
