MAM
SharkNinja taps Ananya and Chunky Panday for India debut campaign
Brand spotlights Ninja kitchen range after April entry with family-led campaign
MUMBAI: Looks like the kitchen has found its newest scene-stealers, and this time the recipe comes with a generous serving of family banter. SharkNinja APAC has rolled out its first India-specific campaign, enlisting actor Ananya Panday and her father Chunky Panday to introduce its Ninja kitchen appliance range through a blend of humour, everyday moments and relatable family dynamics.
The campaign follows SharkNinja’s entry into the Indian market in April and focuses on two products, the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker as the company looks to build brand awareness in the country’s premium kitchen appliances segment.
The first campaign film plays on Ananya’s cheeky remark that she is “tired of chunky”, only to reveal that the complaint is about chunky smoothie blends rather than her father. The punchline introduces the cordless Ninja Blast Portable Blender, highlighting its ability to create smoother blends on the go.
The second film draws from a familiar household question, “What’s for dinner?,” with Chunky stepping into the role of a self-styled “Cooking Ninja”. Using the Ninja Combi 14-in-1 Multicooker, he prepares multiple dishes, including biryani and fries, showcasing the appliance’s versatility.
The campaign leans on the father-daughter duo’s natural on-screen chemistry to recreate everyday kitchen conversations, positioning the products as companions for modern Indian homes rather than simply showcasing product features.
Commenting on the launch SharkNinja APAC managing director and country head for India Mrunmay Mehta said the company wanted its first campaign in India to feel warm, familiar and relevant to local consumers. He added that Ananya and Chunky Panday’s chemistry made them ideal partners to introduce the brand’s story to Indian audiences.
Ananya Panday said the campaign allowed her to bring her real-life bond with her father to the screen, while Chunky Panday described the kitchen as a place where conversations and shared moments naturally unfold, making the collaboration particularly enjoyable.
The campaign marks SharkNinja’s first local marketing push since its India debut and signals the company’s intent to strengthen its presence in the country’s growing home appliances market. Shark and Ninja products are currently available through the company’s official website as well as Amazon, Croma, Flipkart, Reliance Digital and Vijay Sales.
