MAM
ShareChat releases cricket-special ad solutions for brands
MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.
ShareChat’s unique move originates from a pilot done at the same time last year during IPL 2019. The platform had received more than 300 million impressions over 45 days. Such an overwhelming response from the ShareChat audiences has now translated into a comprehensive yet compelling offering for brands for the upcoming IPL 2020 on ShareChat platform.
The solution offers diverse and multi-layer integrations keeping in mind the user journey on the platform. These propositions offer brands undivided attention of the users and unique offerings that give users a connected experience in their native languages in a cricket – crazy country like ours.
The integrations include:
Cricket Bucket: This unique bucket customized during the IPL 2020 will take the user directly to the trending tags of Cricket. A click on this bucket opens the door to the cricket world on ShareChat.
Live Score Board: The live score-board will be available with brand integration and engagement through co-Integrated tag and brand logo, header banner and footer banner. The brand will thus be present on the pulse of the game where the users will be hooked on during the match.
Prediction Polls: Brands can integrate with the polls feature , where users will be asked to predict:
● Outcome of a toss
● Result of a match
● Multiple layers of predictions at different stages of a match
UGC Updates: To make the offerings even more interesting, users will be encouraged to participate in conversations with their UGC (user generated content) on a regular basis around certain matches, teams, individuals, landmarks etc. This offers an engaging and unparalleled opportunity to the brands to connect with audiences and own conversations before, during and after the game.
Announcing the launch of cricket-special brand integrations, Sunil Kamath, Chief Business Officer, ShareChat said, “Cricket connects to every individual of the country, and unites India as a nation irrespective of language, religion, geography etc. ShareChat replicates a similar connotation and tested the efficacy of the cricket-special content bucket during IPL 2019”
“We have noted that over 40 million users are unique to ShareChat and not present in any other cricket platform. As we have launched our cricket-bucket for brand integrations, we expect to optimise brands reach through various exciting campaigns,” added Kamath.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
