Ad Campaigns
ShareChat bags 6 awards at leading digital marketing award platforms
MUMBAI: ShareChat recently won six awards in highly competitive categories at three of the leading recognised digital marketing awards platforms.
ShareChat won the “Best Emerging Brand” and the Award for “Best use of Social Media Marketing campaign” designed for OYO Rooms at ABP Brand Excellence Awards. It was also recognised as the “Best Mobile App in Social Networking”, and the Award for “Best Use of Social Media Campaign” designed for OYO Rooms at Mobby awards.
ShareChat additionally bagged the “Best Use of Social Media in Marketing Award designed for OYO Rooms” and also the Award for Innovative Launch Campaign of the Year, created for MTR.
All the three award platforms recognise the most effective marketing campaign driven by ShareChat to help OYO rooms in reaching out to the new set of its targeted users from Tier 2,3 & 4 cities in Punjab and Bengal bringing phenomenal results to the brand.
Additionally, ShareChat was recognised for the “most innovative launch campaign of the year” driven for MTR in Andhra Pradesh and Telangana for its new product launch targeted at Telegu speaking users.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
