Brands
Shankara brings beauty sleep back with yoga nidra night ritual
MUMBAI: Shankara is betting on a simple idea that feels quietly radical in today’s always-on world: better sleep makes for better skin. The Ayurvedic beauty brand has unveiled the yoga nidra ritual, a structured night-time routine that blends ancient Indian wisdom with modern sleep science.
Positioned as India’s first Ayurvedic night ritual, the offering goes beyond creams and cleansers. It is designed as a full wind-down practice, syncing skincare with the body’s natural repair cycle while encouraging mental stillness before bed.
The ritual unfolds in six steps, each meant to ease the transition from day to night. It begins with the Oudh Nourishing Body Wash, a sulphate-free blend of oudh, neem and honey that cleanses gently while washing away fatigue. This is followed by a Rose Facial Mist infused with Indian roses and aloe vera to hydrate and prep the skin.
An Anti-Age Eye Cream addresses puffiness and dryness caused by long days and longer screen hours. The centrepiece is the Gheesutra 24K Gold Night Cream, formulated with Shata Dhauta Ghrita or 100-times washed ghee, Gold Bhasma, saffron and modern actives to support overnight repair.
To complete the ritual, a Soothing Pillow Mist with lavender, bergamot and patchouli helps signal bedtime to the senses, while a Calming Aromatherapy Essence featuring vetiver, sandalwood and cardamom aims to settle the mind and emotions.
Guided practices such as yoga nidra meditation, hand mudras and aromatic cues are woven into the routine, turning nightly skincare into a deliberate pause rather than a rushed chore.
Shankara India head Astha Katpitia, said the idea grew from an often-missed truth. “Night time is when the body does its strongest repair work, yet the role of good sleep in healthy, glowing skin is frequently overlooked. Ayurveda reminds us that balance is where healing begins, and this ritual brings that wisdom into a modern bedtime routine.”
Priced at Rs 4,260, the yoga nidra ritual is available at www.shankara.in.
In a culture obsessed with instant results, Shankara’s latest launch makes a gentler promise. Slow down, sleep better and let beauty follow.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
