MAM
Shankar B joins Ignitee Digital Solutions as national business director
MUMBAI: Ignitee Digital Solutions has roped in Shankar B as national business director.
In his new capacity, Shankar will report to chief executive officer Atul Hegde and will be based in Mumbai.
As part of his new mandate, Shankar will not only be responsible for growing businesses across India but will also be looking after the international markets, especially in Dubai.
His Career with Radio started with Hello FM as VP – Sales and Marketing for close to 2 years wherein he was mainly involved in launching 7 stations all over Tamil Nadu.
Said Shankar, “Its unique business model makes it different from other companies in the digital media space. At Ignitee, I will be responsible for growing business across key markets like Mumbai, Delhi, Chennai, Bengaluru, Secunderabad and Dubai.”
Shankar has 16 years of experience in the field of media sales that includes eight years in television. He began his career in 1993 with Getit Yellow Pages and launched the Hyderabad Telephone directory.
His experience also includes working with print brands like the Indian Express Group and Hindi newspaper, Navbharat.
He began his television career in 1998 with Raj TV where he spent five years. He then moved to Turner International India as director – advertising sales to handle Cartoon Network, Pogo, CNN, Zee MGM and Zee English.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
