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Shalimar Paints launches AI-powered campaign for Hero & Zero Damp
Shalimar Paints launches AI-powered TVC for Hero Weather Guard 12 and Zero Damp Advance.
MUMBAI: Shalimar Paints just gave walls a witty wake-up call because when your house is quietly damp and dull, even the paint job deserves a dramatic intervention. Shalimar Paints has rolled out an AI-powered campaign spotlighting its flagship protection solutions, Hero Weather Guard 12 and Zero Damp Advance. The light-hearted TVC follows a meticulous man who over-prepares for every tiny outdoor hassle, an oversized umbrella for drizzle, plastic wrap for his backpack, a visor against dust, a portable fan to dry clothes yet returns home to a house showing dull paint, hairline cracks and spreading damp patches.
The narrative flips to the brand’s science-led fix, Hero Weather Guard 12, with adaptive polymer technology, anti-fungal and anti-microbial protection, and a 12-year performance warranty against harsh weather, peeling and fading, paired with Zero Damp Advance, which strengthens surfaces against moisture seepage and humidity, backed by its own 12-year warranty.
The film closes with the tagline “Nischit Suraksha. Saalon Tak.” (Certain Protection. For Years.), reinforcing that true glow comes from smart, long-lasting solutions rather than extreme measures.
Shalimar Paints MD & CEO Kuldip Raina said, “Homes are built to last, but endurance requires the right protection. Despite being exposed to weather and moisture all the time, outside walls are frequently disregarded until damage is apparent. Our solutions combine technology and confidence backed by warranties.”
The campaign, blending humour with real-life relatability, will run across digital channels and social media, targeting homeowners, painters and channel partners in urban and emerging markets who seek durable exterior and damp-proofing solutions.
In a world obsessed with quick fixes, Shalimar isn’t selling paint, it’s selling peace of mind, one scientifically sound, decade-long coat at a time.
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‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
