MAM
Shailendra Singh unveils the Jeep for his nationwide rally
MUMBAI: Advertising and brand guru Shailendra Singh embarks on a new mission – One India. My India. A nationwide rally to unite the country and every Indian, breaking barriers of religion, culture, caste, gender, and state. Shailendra will travel right from Kanyakumari to Kashmir over 7000 kilometers, 11 states and 15 cities to spread the message of power through unity, love and harmony.
Along the expanse of India, the rally along Shailendra will stop in 15 cities and meet with local heroes and social equality warriors to ideate, exchange thought and reaffirm the power of One India. My India by showcasing his immensely popular and trending hit song recent Anthem4Good titled One India, My India Ek Bharat Mera Bharat -the mission to unite 1.4 billion Indians across India for unity and peace.
"Today in a world that can easily be influenced by social media trends and stories of divisiveness, of petty culture, and of hate, it has become even important for us as people to embrace our diversities and be united by the love for each other and for this magnificent country of ours. I would like to unite our country through my Anthem4good which was co-created with composer, Mithoon. The Anthem will be played out at every interaction we have with locals. I am actually going door-to-door spreading the message of One Love, literally in that sense", Says Shailendra Singh
Partnering Shailedra on this cross-country unification rally is Jeep India. The automobile manufacturer has contributed three Jeeps that will be used to cover the rugged terrain across the length of the county.
“This exciting journey will be a long one and we definitely needed a vehicle that can endure this massive distance. And who better than Jeep who are known for their technical brilliance and comfortable feel. I’m glad to collaborate with them for this unifying mission”, says Shailendra Singh
Shailendra and his team will live stream the journey on YouTube and Facebook in order to take viewers on the journey with him and showcase the cultural richness of our country.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
