Ad Campaigns
Shahana Goswami collaborates with Westside for their new Valentine’s campaign #Love
Mumbai: Actress Shahana Goswami has collaborated with Westside for their new Valentine’s campaign #Love to spread the word about how beautiful and special love is in every form. She’s seen wearing an exclusive collection from wardrobe by Westside. The fashion brand believes in celebrating all kinds of love especially the self-love that comes from within with this #Love campaign.
In the campaign video, Shahana is talking about what love means to her.
“Love is a being more than a feeling.
Love is an honest acceptance of all.
It is compassion, friendship, togetherness, and so much more! While everyone feels love at one time or another, still searching for it will never end until you learn to accept yourself for who you are and care about others as well.
#LoveIsMe”
Speaking on this collaboration and campaign, Westside head of customer & beauty Umashan Naidoo said, “Westside has always celebrated love in all forms. This year we wanted to celebrate love, self-expression and confidence. Hence, we collaborated with the very gorgeous Shahana Goswami. As a person, Shahana is confident, alluring, agile, curious and express herself with authenticity. Collaborating with her is always a treat. Hearing her lyric on love not only inspires but empowers oneself. This campaign and collaboration is to make our customers feel confident and loved while wearing Westside.”
On collaborating with Westside, Goswami said, “I’m delighted to be collaborating with Westside on the #Love campaign and as the face of Wardrobe for their SS’23 Season. It’s fulfilling when an Indian brand like Westside has chosen to highlight topics around self-love, social issues & individuals that are important.”
These videos will be live on Westside’s Facebook, Instagram, and YouTube channels :
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
