Brands
Shaadi.com sends Instagram comment section strangers to IPL match
Mumbai: In a twist worthy of the most thrilling T20 games, a self proclaimed cricketing fan and lover boy, Parth (@parthmadrid), has scored big time in the comment section of Shaadi.com!
During the ongoing MI Vs CSK IPL clash, Parth displayed his knack for the game but also on the grounds of romance! With his creative match updates, he bowled over the heart of fellow cricket lover Simra (@simraissime_). Parth’s witty banter earned him runs in the comment section and secured him the coveted title of ‘Man of the Match’ on the internet!
It all started on 14 April, during the fiery showdown between Mumbai Indians and Chennai Super Kings. Simra, feeling bowled over by the excitement of the match, expressed her frustration about not having a partner to watch the match and the rest, as they say, is history in the making.
Parth and Simra’s match made in cricketing heaven is a testament to the fact that love can be found in the most unexpected places, even amidst the chaos of the IPL!
His comments caught Anupam Mittal’s (CEO & founder of Shaadi.com) attention too and here’s how the super shark reacted:
Single ladke har App ko @ShaadiDotCom bana sakte hain https://t.co/HqflcXf6HO
— Anupam Mittal (@AnupamMittal) April 16, 2024
Everyone on the internet picked this up and talked about how CSK won the match but this guy won the trophy in Shaadi.com’s comment section –
https://t.co/7U0EwDQsaQ ke comments section me aisa commentry karke impress karne wala ek ladka toh main bhi deserve karti hoon https://t.co/3JwmtrGJaY
— Pallavi ♡ (@Memesaddicted_) April 15, 2024
With the entire social media batting for Parth, Shaadi.com decided to bowl them a googly by gifting the two strangers tickets to catch an IPL match together. Not stopping there, they also handed Parth a Shaadi.com-certified Green Flag Cap, declaring him a verified Green Flag player!
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
