Ad Campaigns
Shaadi.com launches campaign to celebrate 60 lakh success stories
MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.
The campaign brings to life the journey of singles from the first meeting up until marriage. It also captures key moments in this journey such as anxious first meetings, late night conversations and awkward introductions with the in-laws. Shaadi.com takes its viewers through this journey with couples from different walks of life to showcase the diversity in the success stories.
Talking about the campaign, Shaadi.com VP and business head Pamit Anand said, “At Shaadi.com we obsessively look at one metric i.e. the number of people who find their life partner with us. We truly believe this reflects the sum total of all our efforts and stands testimony to our legacy. As market leaders it was imperative that we celebrated this milestone. It not only builds credibility for the brand but plays a pivotal role in driving consideration for the matchmaking industry.”
Commenting on the creative thought behind the new television commercial, Abhijit Avasthi of Sideways Consulting says, "Shaadi.com was keen to bring alive the 6 million success stories they have engendered. While each of the couples reflects the young, independent, global Indian spirit, what really speak to the heart are the Indian nuances in the film. We wanted single people around the country to relate to these relationship milestones, while at the same time inspire them enough to sign up for this beautiful journey if they haven’t already."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
