MAM
SG Analytics onboards Kulwinder Singh as CMO
Mumbai: Research and data analytics services firm SG Analytics has appointed Kulwinder Singh as its chief marketing officer. In his new role, Singh will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives.
Singh has more than 20 years of experience in senior marketing, communication, and brand management roles. Previously, he was associated with Cadila Pharma, where he chaired the position of chief communication officer. While he was responsible for the digital marketing and communication strategy, he also led the human resource function at Cadila for a year. Singh has held marketing, brand management, and communication management roles at reputed companies including – Edifecs, Synechron, VenSat, and Tech Mahindra.
Singh’s appointment is the latest development in a landmark year for SG Analytics wherein the company grew phenomenally and strengthened its leadership team.
“I am very excited to welcome Kulwinder to the team. It’s because of SG Analytics’ position as a leader in the research and data analytics space that we’re able to continuously attract top-calibre talent across all functions, from sales & marketing to technology, and from innovation to customer experience,” said SG Analytics founder & CEO Sushant Gupta. “Kulwinder’s experience in building powerful brands and driving our digital marketing efforts will be invaluable to SG Analytics as we accelerate our growth strategy.”
The new appointment follows the rigorous hiring plans announced by SG Analytics previously. In addition to this, the firm recently announced a company-wide profit share plan for all its employees, reflecting a unique employee-oriented approach.
“I’m extremely excited to join SG Analytics – a people-first company with a fantastic management team and a great vision. My experience in developing strategic brand and marketing programs over the last 10 years makes my role as the chief marketing officer at SGA easy to assume,” said Kulwinder Singh.
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
