Brands
Seven by MS Dhoni emerges as one of India’s first home-grown global sportswear and lifestyle brand
MUMBAI: Having aggressively expanded its presence to developed sporting nations beyond India, leading active sportswear and lifestyle brand under the banner of Rhiti Group, SEVEN by MS Dhoni has consolidated its presence as India’s first home-grown global sportwear brand. In line with the worldwide increasing market demand for active lifestyle wear, SEVEN by MS Dhoni is currently registered in 45 countries with a presence across 309 multi-store outlets PAN India and globally in USA, Canada, South Africa, UK, and neighboring countries of the subcontinent. The Brand is also available across major online platforms like Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website www.7.life. It is also the official apparel partner for Chennai Super Kings, American Cricket Academy and Club (ACAC) and The Wanderers Club, South Africa. Indian cricketing legend and only cricketer in the world to win all ICC trophies MS Dhoni is the global brand ambassador of SEVEN.
With a focus on democratizing sports and reiterating commitment towards providing products that stand for high quality standards, style, design, comfort and affordability, SEVEN offers a wide product portfolio of footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportwear manufacturing technologies.
According to Lokesh Mishra, COO, Rhiti Group, “We are extremely excited at having emerged as one of India’s first International sportswear and lifestyle brand within three years of our inception. Our overseas expansion is proof of the immense market demand for our products globally. Seven is all about ‘Change’ and our range of sports apparel, footwear, accessories and products reflect our philosophy of being accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in.” In the near future, the brand is eyeing further global expansion coupled with investments in research and development of its product portfolio to deliver the best to customers.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
