MAM
Senior journalist Vinod Dua passes away at 67
Mumbai: Senior journalist Vinod Dua has passed away at the age of 67 on Saturday, after a prolonged illness following a Covid-19 infection.
He had survived Covid earlier this year, but his wife Padmavati ‘Chinna’ Dua lost the battle to the virus.
The cremation will take place on Sunday, 5 December at Lodhi Crematorium in New Delhi.
Dua is survived by two daughters, the comic-actor Mallika Dua and Bakul Dua, a clinical psychologist. The news was confirmed by Mallika on Instagram. “Our irreverent, fearless and extraordinary father, Vinod Dua has passed away. He lived an inimitable life, rising from the refugee colonies of Delhi to the peak of journalistic excellence for over 42 years, always, always speaking truth to power. He is now with our mom, his beloved wife Chinna in heaven where they will continue to sing, cook, travel and drive each other up the wall. The cremation will take place tomorrow (5.12.21) at Lodhi crematorium at 12 noon,” she wrote.
A name in the world of Hindi broadcast journalism, Dua was awarded the Padma Shri in 2008. He used to host “Zaika India Ka” on NDTV India where he travelled and brought stories from across cities. His show “Jan Gan Mann Ki Baat” for The Wire Hindi took a critical stance at the government.
In his long career, Dua had worked with Doordarshan, NDTV India, The Wire Hindi, Sahara TV, Zee TV as well as SET India.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
