Brands
Senco’s Aham puts the groom back in the wedding spotlight
MUMBAI: For decades, Indian weddings have sparkled to a familiar script. The bride dazzles, the groom applauds. Senco Gold and Diamonds is now flipping that narrative with Aham, a wedding jewellery brand created exclusively for men.
Designed for the modern Indian groom, Aham brings masculine elegance to the forefront, offering jewellery that is confident, expressive and unapologetically personal. It is a quiet shift with a bold shine, one that recognises that weddings today are about equal presence, not borrowed spotlight.
The collection spans bold gold chains, sculpted kadas, refined platinum wristwear, diamond-studded rings, sleek cufflinks and contemporary two-tone pieces. Each creation is meticulously handcrafted by Senco’s master kaarigars, balancing tradition with modern design sensibilities.
Aham is built for versatility. Whether worn at pre-wedding festivities, during the ceremony or long after the celebrations fade, the pieces are designed to move effortlessly across occasions. They complement structured sherwanis, tailored bandhgalas, Indo-western silhouettes and even classic evening suits, enhancing the look without overpowering it.
Senco Gold and Diamonds director and head of marketing and designs Joita Sen, says the idea was born from changing relationships and changing tastes. “Today, the groom’s style matters as much as the bride’s. With Aham, we wanted both to shine equally. The collection gives grooms the freedom to express who they are, naturally and effortlessly.”
With Aham, Senco is not just launching jewellery. It is making a statement. In the new-age Indian wedding, the groom is no longer a supporting act. He is centre stage, polished, confident and finally dressed for the part.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
