MAM
Senco Gold & Diamonds signs Heptathlete Swapna Barman as brand ambassador
MUMBAI: Senco Gold & Diamonds, eastern India’s largest jewellery retail chain signed 2018 Asian Games Gold Medalist & 2019 Arjun Awardee Swapna Barman as their new brand ambassador. She will be promoting “Everlite” – the light-weight jewellery range from Senco Gold & Diamonds.
Senco Gold & Diamonds also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Swapna Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, Swapna will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.
In a glittering event in Kolkata, Suvankar Sen, Executive Director, Senco Gold & Diamonds and the new brand ambassador Swapna Barman unveiled the new range of “Everlite” collection.
Everlite collection has been designed especially for the dynamic women and offers a signature collection of rings, ear-studs, chains and pendants in Diamond and Gold. This Signature range can be used as part of daily wear as well as for party wear. The price of Everlite collection starts from Rs. 6999 for both Gold and Diamond collection. This segment comprises of collection like ‘Nature’ , ‘Earth ‘ and ‘Aqua’, endorsing social awareness amongst users to conserve nature, earth and water.
Everlite collection embodies women empowerment which encapsulates the spirit of overcoming hurdles in different spheres of life and emerging as winner. The same spirit has been encapsulated in each collection while celebrating the power of woman, which is reflected in the Everlite brand ethos – Don’t Take Me Lightly.
Speaking on the occasion, Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”
Expressing her views on the campaign, Swapna Barman said, “It gives me immense pleasure to be the brand ambassador of Senco Gold & Diamonds. All the collections are uniquely designed by karigars. The new collection embodies the spirit of women empowerment and self-confidence along with the desire to succeed. It gives me immense happiness to be associated with such an eminent jewellery brand.”
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
