Brands
Senco Gold & Diamonds partners with Kartik Aaryan & Kiara Advani
Mumbai: Senco Gold and Diamonds, the leading jewellery retail chain from Eastern India, is thrilled to announce its association with the highly anticipated film “Satya Prem ki Katha,” starring Kartik Aryan and Kiara Advani. As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection inspired by the film’s captivating designs.
“Satya Prem ki Katha” revolves around the enchanting love story of Satya Prem and Katha, boasting mesmerizing visuals and a musical wedding theme. This seamless association with the film perfectly aligns with Senco Gold and Diamonds’ commitment to offering exceptional artisanship and elegance.
Kiara Advani, the renowned bollywood actor who portrays the character of Katha, also serves as the national brand ambassador for Senco Gold and Diamonds. This partnership highlights a natural extension of the collaboration, creating a synergy between the film’s narrative and the brand’s values.
Senco Gold and Diamonds director Joita Sen expressed her enthusiasm about the partnership, saying, “We are thrilled to collaborate with the film ‘Satya Prem ki Katha’ and unveil an exclusive jewellery collection that captures the essence of the movie’s love story. At Senco Gold and Diamonds, we are dedicated to creating designs that reflect classic trends that resonate with our customers’ aspirations and desires”.
Senco Gold and Diamonds has also introduced a special collection featuring polki, kundan, antique, diamond, and gold bridal jewellery under the SatyaPrem Ki Katha label. Customers can now explore this extensive range and indulge in the exquisite craftsmanship at Senco Gold and Diamonds’ stores and websites. The price range for this collection starts from approx. Rs one lakh. Additionally, to cater to the young girls who perceive jewellery as an extension of their self-expression, Senco Gold and Diamonds has unveiled the “Gossip from the House of Senco” collection inspired by Satya Prem Ki Katha. This everyday wear collection offers affordable and contemporary pieces that reflect the latest trends.
The team of Satya Prem Ki Katha shares their excitement about the collaboration, stating, “The intricate artistry and timeless beauty of Senco Gold and Diamonds perfectly complement the essence of ‘SatyaPrem ki Katha.’ This association brings a touch of authenticity and grace to the film, elevating the overall visual experience for our audience.”
In an exciting campaign, customers purchasing the exclusive SatyaPrem Ki Katha Collection will have a unique opportunity to meet the lead cast of the film, adding an extra touch of magic to their jewellery experience.
For more information about the exclusive SatyaPrem Ki Katha Collection and other offerings, please visit Senco Gold and Diamonds’ stores or https://sencogoldanddiamonds.com.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
