MAM
Senco Gold & Diamonds launches ‘SiyaRam Collection’ for Ram Mandir inauguration celebration
Mumbai: Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special ‘SiyaRam Collection’ in honour of the Ram Mandir inauguration in Ayodha on 22 January. This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred “Pran Pratishtha” of Lord Ram.
The contemporary and meticulously crafted ‘SiyaRam Collection’ comprising beautiful pendants; necklaces; and earrings, pays homage to Ram as the ideal leader, Sita as the ideal wife, Lakshman as the ideal brother, and Hanuman as the ideal worshipper, embodying virtues that transcend time. Its intricate designs perfectly capture the grandeur of Ram Mandir, commemorating the legendary moment of Ram and Sita’s coronation, with their devoted companions Hanuman and Lakshman by their side. This innovative collection aims to celebrate this significant occasion and spread love, peace, and happiness to all who appreciate its beauty.
The exquisite designs SiyaRam Collection by Senco Gold & Diamonds’ skilled artisans also highlight the use of delicate nakashi craftsmanship, meenakari work, and intricately set diamonds. These features are incorporated to reflect the divine connection between Lord Ram, Sita, Lakshman, and Hanuman. Additionally, the temple designs, adorned with an antique polish, aim to add a sense of grandeur, symbolising the eternal love and strength emanating from the epic story of Ramayana.
Expressing his excitement about unveiling this thoughtful collection, Senco Gold & Diamonds MD & CEO Suvankar Sen said, “The atmosphere of devotion to Lord Ram is palpable everywhere in anticipation of the Ram Mandir inauguration. Drawing inspiration from the magnificence of Ram Mandir, Ram Sita coronation, and the Dus Avatars, our SiyaRam Collection captures the essence of exemplary leadership, companionship, and devotion. Our intricately detailed jewelry pieces represent a unique fusion of traditional craftsmanship and symbolism, carrying profound meaning within the allegorical narrative of Ram and Sita. We are dedicated to this majestic embodiment of peace, love, and perfection and are optimistic that our loyal consumers will warmly embrace this collection.”
Senco Gold & Diamonds director and head of marketing and designs Joita Sen added, “Ram Mandir paves the way for showing dedication of devotees all over the world. Our SiyaRam Collection is a perfect tribute to the personification of love, peace and perfection amongst Ram, Sita, Lakshman, and Hanuman. This collection exudes artistic brilliance and serves as a poignant reminder of the timeless values that shape our lives. We are very excited introducing it to our valued customers.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
