MAM
Senco Gold & Diamonds introduces AI-powered Diwali prayer initiative for Lakshmi devotees
Mumbai: Senco Gold & Diamonds, India’s leading jewellery retailer having a legacy of over 80 years and with a national footprint of over 150 showrooms, announced the launch of a pioneering AI-powered initiative for Diwali 2023 in partnership with Mindshare India and the cutting-edge voice AI firm, HiVoco Content Tech Studios.
As part of this ground-breaking initiative, participants have the opportunity to receive a personalised prayer video seeking divine blessings from Goddess Lakshmi for prosperity during Diwali. And keeping with the tradition of purchasing gold during the auspicious days of Dhanteras and Diwali, there is also an opportunity to win a coveted Gold Coin from Senco Gold & Diamonds for people who are participating.
To participate, one simply needs to register on the website sencocelebrations.com by providing their name and email address. Upon completing the registration, the personalised prayer video by Acharya Shastri of Laxminarayan Mandir, Delhi shall be delivered to the participant’s email.
Senco Gold & Diamonds MD and CEO Suvankar Sen said, “Senco Gold & Diamonds is at the forefront of marrying tradition with technology. We’re taking a significant leap this festive season to connect with our audience by personalizing their experience with innovative AI solutions.”
Celebrating the traditional act of prayer and offering during Diwali, users receive personalised prayers for Goddess Lakshmi through synthetic voice videos crafted using their names and personalized Golden Cards are created for each participant as well.
HiVoco CEO Pritesh Chothani highlighted the transformative power of AI in marketing, stating, “Generative AI is revolutionizing how brands like Senco Gold & Diamonds interact with customers. Our collaboration for this Diwali campaign epitomizes how AI can cater to the individual at scale, making meaningful moments of engagement.
This innovative campaign not only underscores Senco Gold & Diamonds’ commitment to innovation but also showcases the immense potential of generative AI in revolutionizing customer-brand interactions. It stands as a testament to how modern technology can be harnessed to provide a personalized touch to festive traditions.”
Brands
Oracle layoffs affect up to 30,000 employees globally
Job cuts span US, India and more, staff cite abrupt emails, uncertainty.
MUMBAI: April began with an inbox shock and for thousands, it ended with an exit. Oracle has carried out a sweeping round of layoffs, impacting an estimated 20,000 to 30,000 employees across its global operations, even as the company continues to report strong business performance. The job cuts were communicated via emails sent early on April 1, affecting staff across multiple regions including the United States, India, Canada and parts of Latin America. The reduction spans a wide range of roles and functions, though the company has not disclosed specific criteria behind the decisions.
In the days following the layoffs, employees have taken to platforms such as LinkedIn to share their experiences, many describing the process as abrupt and unsettling. Several posts pointed to a lack of prior indication, with notifications arriving suddenly in early-morning messages.
A recurring concern has been the impact on long-tenured staff. Users reported that employees with decades of experience were among those let go, raising broader questions about job security even for seasoned professionals within large technology firms.
The layoffs have also sparked anxiety about the wider direction of the sector. As companies continue to invest heavily in automation and artificial intelligence, workforce recalibration is becoming more common often accompanied by uncertainty around future roles and skills.
For many affected employees, the immediate challenge lies in navigating career transitions in an increasingly competitive job market, with posts reflecting concerns about stability and next steps.
The development comes against a backdrop of strong financial performance at Oracle, which recently reported a 22 percent year-on-year increase in revenue, alongside continued growth in its cloud infrastructure business. The company has also been committing significant capital towards artificial intelligence and data centre expansion.
The contrast between growth and job cuts has added to the unease, underscoring a broader shift in how large technology firms balance expansion with efficiency sometimes at the cost of the very workforce that helped build that growth.
