MAM
Senco Gold & Diamonds forays into Phygital Gold business
Mumbai: Jewellery retail chain Senco Gold & Diamonds has announced its foray into the Phygital Gold business with the launch of its own online gold transaction platform named DG Gold. This is keeping in mind the growing consumer preference towards the use of technology.
The DG Gold platform gives consumers the flexibility to convert their online gold purchase into physical gold in the form of jewellery at 116+ retail outlets of Senco Gold & Diamonds across India, at the time of redemption. Consumers can also sell the gold online on the DG Gold portal/website as per the prevailing rates from anywhere, anytime.
Consumers with a valid PAN card/Form 61 and a bank account in their name are eligible for a DG Gold transaction. They can start their online gold savings journey with a purchase value of as low as Rs 250, said the brand in a statement.
Senco Gold and Diamonds CEO, Suvankar Sen said, “We at Senco Gold & Diamonds are proud to introduce online gold transaction system to our esteemed consumers through our own platform DG Gold- mydigigold.com. The new platform gives our consumers the flexibility to create value and wealth which is secure and simple.”
Headquartered in Kolkata, Senco Gold & Diamonds was founded in 1938 by late MC Sen and has more than 100 stores across India, and claims to be the largest jewellery retail chain from Eastern India. The brand also exports to countries like USA, UK, Singapore, and the Middle East.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
