MAM
Senco Gold & Diamonds – D’SIGNIA launches Rajwada 2023 Festive Edit collection
Mumbai: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, has announced the grand launch of their exquisite collection Rajwada 2023 Festive Edit at their D’SIGNIA stores. This collection is a celebration of the festive spirit and embodies the perfect blend of traditional opulence and contemporary elegance and eternal beauty.
The Rajwada 2023 Festive Edit collection features an array of designs in Gold, Diamond, Polki, Kundan, and Antique jewellery. Meticulously handcrafted by skilled artisans of Kolkata, each piece seamlessly blends royal elegance with artistic grandeur. Rajwada 2023 Festive Edit collection is curated keeping the regional and cultural requirements, the designs include traditional meenakari, jadau, filigree and nakashi work with diamonds and semi-precious stones. The idea behind this collection is to unite diverse regional artistic works that customers can connect emotionally and culturally.
Rajwada 2023 Festive Edit is an extension of Senco Gold & Diamonds’ Vivaha – Rajwada 2022 Collection, offering a diverse range of products at various price points to ensure that the auspicious symbol of “Shagun” is accessible to everyone. Reflecting the latest trends, wedding shopping traditionally begins during the festive season’s auspicious Muhurat, prompting Senco Gold and Diamonds to curate designs suitable for every occasion. From lightweight temple and antique jewellery to elaborate Turkish designs crafted in both 22k and 18k gold, the collection caters to diverse preferences. Additionally, under the Everlite brand, Senco Gold & Diamonds will unveil more exclusive collections leading up to Dhanteras, featuring affordable pieces designed for everyday wear.
Senco Gold & Diamonds has also unveiled a captivating campaign to promote its Rajwada 2023 Festive Edit collection, starring the graceful actress, Jaya Ahsan. Known for her poise and charm, Jaya Ahsan adds a touch of star-studded allure to the ultimate jewellery wearing experience for connoisseurs of karigari. The campaign beautifully captures the seamless fusion of luxury and artistry, harmonizing the natural beauty and regal composure of Jaya Ahsan with the opulence of D’SIGNIA showrooms, ensuring a truly royal experience for its discerning customers.
Senco Gold & Diamonds director and head of marketing and designs Joita Sen said, “We are delighted to launch our Rajwada 2023 Festive Edit collection with Jaya Ahsan. Our special festive offers aim to make moments special for our esteemed customers, along with the luxurious experience of buying exclusive designs at our D’SIGNIA stores. The collection features designs in Antique, Polki-Kundan, and Diamonds to cater to the diverse demands across India. For this Dhanteras and wedding season, our Rajwada Collection combines traditional nuances with contemporary motifs and patterns, all crafted with the finesse of karigari. Shagun is for everyone with Senco Gold and Diamonds.”
To celebrate this festive spirit, Senco Gold & Diamonds is also offering festive discounts of up to 50 per cent off on diamond-making charges and 12.5 per cent off on diamond value, up to 25 per cent off on gold-making charges and 0 per cent deduction on old gold, and a special advance booking scheme for Dhanteras called Flexi Gold Special.
These offers will be available at all Senco Gold & Diamonds D’SIGNIA showrooms and on its online platform sencogoldanddiamonds.com.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
