Ad Campaigns
Select CITYWALK pays tribute to Kargil martyrs
NEW DELHI: This year may be locked down, but the emotions are still alive as Select CITYWALK presents a special campaign on the occasion of Kargil Vijay Diwas. On the 26 July, our nation celebrates Kargil Vijay Diwas, in remembrance of the valiant soldiers who displayed exemplary courage in the face of the enemy and kept the tricolour flying high. Select CITYWALK, Delhi’s most admired shopping center has actively been a part of this day to pay tributes to those who laid down their lives in the service of the nation.
This will be the eighth year in the running when Select CITYWALK commemorates this day in a special way. While earlier occasions have been marked by musical tributes, film screenings, and felicitations for the brave men, this year, the day will be marked by the LET’s NOT FORGET campaign dedicated to our martyrs.
As part of its LET’s NOT FORGET tribute, Select CITYWALK will run a special campaign from the 24 to 26 July on its social media platforms, by remembering the heroes who lost their live by using excerpts from the letters of these exceptional men to their families, a short crowdsourced video and a contest. Through the contest, audiences will get a chance to get a copy of the biography of shaheed captain Vijayant Thapar, Vir Chakra, one of Kargil’s most remembered and celebrated heroes; penned and autographed by his father Col VN Thapar.
Select CITYWALK director and CEO Nimish Arora said, “Kargil Vijay Diwas is a momentous occasion for the nation, where our brave soldiers conquered formidable challenges to safeguard the honour and glory of the nation. We are forever indebted to their supreme sacrifice in the selfless service of the nation. Our aim through our special campaign LET’s NOT FORGET is to join the nation in paying tribute to our valiant soldiers and to
commemorate their great sacrifice in the best way possible. Kargil Vijay Diwas at Select CITYWALK has received tremendous participation and appreciation in the past few years and this year we have designed a digital campaign towards their participation.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
