MAM
Segumento strengthens leadership team with key appointments
Mumbai: AI-based data intelligence platform Segumento, dedicated to supporting brands in their growth journey, has announced the appointment of two esteemed professionals to its leadership team. Anupama Mishra takes on the role of head of agency sales & partnerships, while Aniket Soman joins as the head of partnerships & alliances. These strategic appointments mark a significant step forward in Segumento’s mission to expand its footprint and enhance its reputation in the industry.
Anupama Mishra brings over 12 years of media experience across print, television, radio, and digital platforms, having held key roles at Times Internet, DNA, TV Today, and Odisha Television. At Segumento, she will focus on strengthening relationships with top advertising agencies. Known for her passion for transparent, mutually beneficial partnerships, Anupama’s approach aligns with Segumento’s values. On her appointment, Anupama said, “I am thrilled to join Segumento and work with a team dedicated to driving value for clients and partners. I look forward to building strong, transparent partnerships with agency leaders to enhance our market presence.”
Aniket Soman, a seasoned professional with over 17 years of experience, has worked with various brands, including Resulticks, Merkle Sokrati, Dun & Bradstreet, Vodafone, and HSBC, in senior roles. At Segumento, he will focus on building robust data partnerships and strategic digital alliances to deliver tangible value to businesses and partners. On his appointment, Aniket said, “I am thrilled to join Segumento and work with a dedicated team committed to driving value for businesses and partners. I look forward to collaborating closely with the leadership team to expand data partnerships and cultivate strategic digital alliances, further enhancing Segumento’s value proposition.”
Commenting on the appointments, Segumento CEO Himanshu Pandey said, “Our vision is to position Segumento at the forefront of data intelligence and strategic partnerships. Anupama and Aniket are excellent additions to our team, perfectly aligning with our ambition to strengthen agency relationships, broaden our strategic reach, and expand our database and service offerings in India and Indonesia. Their expertise will be instrumental in advancing our growth and achieving new milestones.”
With a rapidly expanding customer base in India and Indonesia, Segumento is poised to optimise its services and elevate its offerings through strategic leadership and innovation.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
