MAM
Seenu Kurien joins Carnival Cinemas as VP sales and marketing
MUMBAI: Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing. At Carnival Cinemas, Kurien will be heading sales and marketing functions and will be responsible for ad sales – off screen and onscreen, marketing, branding, alliances and PR.
Commenting on her new innings with Carnival Cinemas, Kurien said, “I have long admired Carnival Cinemas for its commitment to its vision and excited to be a part of making this vision a reality. I am delighted and look forward to working with the teams to further the brand.”
Kurien has over 13 years of work experience in sales, strategy, branding and operations. She has worked across industries including media and construction in various functional roles in emerging (India) and developed markets (USA). Before joining Carnival, she was national head – exhibitions with Bennett Coleman (The Times of India) and was responsible for creating joint exhibition IPs, and driving ad revenues via exhibitions to all print products across all markets nationally & internationally.
Prior to becoming national head for exhibitions, she was a regional sales head and was responsible for advertising space sales, developing partnerships, agency relations, providing integrated marketing solutions and identifying new business opportunities. She also had stints in corporate strategy and branding.
Speaking on the appointment, Carnival Group founder and chairman Shrikant Bhasi said, “We are incredibly pleased to welcome Seenu to our Carnival family and executive leadership team.The entertainment business is seeing huge growth and we are confident that Seenu’s experience will help the company build the next phase of growth. Her extensive experience in media will be extremely useful as the group moves towards leadership position in the film exhibition sector.”
She has also spent a considerable amount of time working in the real estate and construction sector in the US handling project management, contract management & operations.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
