Brands
Secret Temptation teams with Sonam Bajwa to unveil ‘Secret Romance’
Mumbai: Secret Temptation, the renowned fragrance brand known for its alluring scents, has teamed up with the incredibly talented actress and model, Sonam Bajwa, for an enchanting new YouTube video showcasing their fragrance sensation, “Secret Romance.” The video takes viewers on an enticing journey as Sonam Bajwa unveils her secret romance, which turns out to be none other than the intoxicating fragrance of Secret Temptation’s “Romance” perfume.
The YouTube video unfolds with Sonam Bajwa, in a series of captivating scenes, revealing her secret romance while intriguing viewers with suspense. As the video progresses, the unexpected revelation unfolds – Sonam’s secret romance is none other than the enticing aroma of “Secret Romance” perfume by Secret Temptation.
The concept behind the video resonates perfectly with Secret Temptation’s signature campaign theme – #STCL (Secret to Complete Look). This campaign encapsulates the brand’s philosophy that no look is truly complete without the addition of Secret Temptation perfumes. Secret Temptation’s collaboration with Sonam Bajwa takes this idea to a whole new level, demonstrating that even a glamorous appearance, perfect attire, and flawless makeup are elevated to their fullest potential only when complemented by the exquisite fragrances of Secret Temptation. Sonam embodies the spirit of modern, confident, and glamorous women – qualities that align perfectly with the brand’s ethos. Through this video, Secret Temptation aims to showcase how the right fragrance can elevate one’s overall look and add that final touch of allure.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
