Ad Campaigns
Sebamed attempts to show the ‘reality’ behind celeb-endorsed beauty bars
NEW DELHI: German personal care brand Sebamed, with the aim to urge customers to make informed personal care choices based on science, has launched a disruptive evidence-based Film stars kee nahi, science kee suno (Listen to science, not film stars) campaign. Created by The Womb and produced by Good Morning Films, the campaign features actress Ahana Kumra.
Launched in the 1950s as a body-cleansing solution for eczema patients, with a mild pH suitable for sensitive skin, Sebamed has had an image of a doctor-prescribed skin care solution for the longest time now. However, it seems like the brand is trying to make a bold move now, willing to directly compete with leading beauty bars. The films openly call out soaps such as Lux, Pears, and Santoor on their pH values, which are shown to be similar to detergent bar Rin.
Sebamed India head Shashi Ranjan said, “We stand for truth and transparency. During these unprecedented times, our wide portfolio of skin & haircare products with unique pH 5.5 benefit offers the new gold standard to the consumers. We remain strategically committed to investing in attracting the best talent, creating engaging brand stories and driving rapid distribution expansion across channels.”
The Womb creative partner said the brand is building a connection with its consumers through demonstration-based advertising with an honest approach. “The personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating.”
Additionally, the brand has factored in the aspect that Indian customers today are re-evaluating their choices when it comes to skincare products.
Sebamed India head of marketing Konark Gaur said, “Consumers today are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty and authenticity, wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”
However, the campaigns yet haven’t tried to compete with this set of aware and influenced urban customers, who in the past few years have started moving towards the organic category for their skincare needs.
Interestingly, the price range for Sebamed bends more towards these premium organic brands like Biotique, Kama Ayurveda, and Forest Essentials while it is almost two-five times more expensive than the likes of Lux, Dove, and Pears.
It will be interesting to see in the coming times how this move on the part of Sebamed will impact its brand value among Indian customers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
