Brands
Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study
Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have a highly engaged audience, who have an affinity to lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.
“It is without a doubt that our channels offer a unique proposition for clients looking to break through today’s competitive media landscape to form meaningful relationships with their consumers,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive. “The results of the study confirm our audiences are up-scale, affluent, and engaged in both lifestyle programming and its associated products, be that in their kitchen, home or in the holiday they choose.”
The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
Survey highlights include:
Asian Food Channel (AFC):
• AFC is 47% more likely to be recognized by viewers for local Asian food and cooking content than its channel competitors
• 50% of AFC viewers visited a restaurant, city or destination featured during a show as compared to 28% of other pay-TV viewers
HGTV:
• 87% of HGTV viewers have performed some form of renovation in the past 12 months as compared to 69% other pay-TV viewers
• HGTV inspires viewers and is their go-to channel for all things renovation, taking the lead when it comes to topics such as “Home Renovations” (47%), “DIY Renovations” (46%) and “House Hunting” (45%)
Food Network (FN):
• 91% of FN viewers are willing to pay more for quality ingredients and meals
• FN has a 31% lead against the nearest competitor channel as being one that presents inspirational cooking content
Travel Channel:
• 87% of Travel Channel viewers are likely to travel to a destination featured on a travel show as compared to 69% other pay-TV viewers
• 74% of Travel Channel viewers agree that advertisements are a good way for them to learn about new products
* This study was conducted between April and June 2016. It combined over 4,000 online interviews and 12 group discussions with 25 to 55 year old lifestyle and general entertainment channel viewers across Asia.
Brands
Dabur elevates Mohit Malhotra to global CEO, appoints Herjit Bhalla as India business CEO
Bhalla will report to Malhotra in his capacity as global CEO
GHAZIABAD: Dabur’s board of directors has approved a senior leadership restructuring, elevating Mohit Malhotra to the role of whole-time director and global chief executive officer with immediate effect.
In a regulatory filing on Tuesday, the company said Malhotra, who currently serves as whole-time director and chief executive officer, has been redesignated as global CEO from 17 February, 2026.
Separately, the board has approved the appointment of Herjit S Bhalla as chief executive officer – India business, placing him in the category of senior management personnel. His appointment will take effect from 15 April, 2026.
Bhalla will report to Malhotra in his capacity as global CEO.
Aged 49, Bhalla brings more than 25 years of commercial and general management experience across multiple geographies. He began his career at Unilever, where he spent 16 years in sales and marketing roles, including a stint as marketing director in Moscow between 2009 and 2012.
He later served as chief operating officer at Metro Cash & Carry, where he was also a member of the executive board. In 2018, Bhalla joined The Hershey Company as managing director for India and has since held global roles, including vice-president positions overseeing India, AEMEA, Canada and global customers.
