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Scott Miller is Synovate North America CEO
MUMBAI: Global market research firm Synovate has elevated Scott Miller to North America CEO. In his new capacity, Miller will be responsible for managing Synovate’s US and Canada business units.
Miller will replace Robert Skolnick, who will remain with Synovate as president of Industry Sectors North America, based in New York. Skolnick will also take on the additional role of assessing acquisition opportunities for Synovate across the globe.
Prior to the elevation, Miller was serving as managing director of global client relationships for Synovate. Earlier, he also has served as CEO of Synovate Motoresearch, the global automotive division of Synovate.
Synovate Global CEO Robert Philpott said, “Miller has been responsible for driving our business with many of our top clients in North America and across the globe, and has played a key role in getting our business on track over the last several months.”
Miller, who has over 22 years of market research experience, has conducted and overseen research projects in more than 40 countries during his career, spending several years in project management, methodological design, focus group moderation and strategic consulting. He began his career in market surveys at Saturn Corporation and also spent 12 years with Motoresearch, an automotive market research firm, where he was vice president and partner until Motoresearch was acquired by Synovate (then Aegis Research) in 2000.
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IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
