MAM
ScoopWhoop Media onboards Piyush Yadav as head of technology
NEW DELHI: ScoopWhoop Media has announced the appointment of Piyush Yadav as head of technology. He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience.
Yadav has more than 10 years of experience in software and product leadership roles across industries like e-commerce, enterprise software and SaaS. He is an expert in mobile apps, AI/ML-based content personalisation and cloud services.
He was previously with POPxo as head of engineering and was instrumental in building perfect technological solutions to power various products. He also led a challenging migration from AWS to GCP to achieve cost-efficiency.
Besides POPxo, Yadav has worked with Dainik Jagran Group & YepMe.
ScoopWhoop Media co-founder and CEO Sattvik Mishra said, "Our next phase of growth involves leveraging bleeding edge technological solutions to drive content engagement. Piyush's strong technological skills and his experience in the media industry are very relevant to our roadmap."
Piyush Yadav said, "We are entering a new era of content media where software and algorithms decide what we want to see. Today with so many content platforms, the key differentiator is the quality and relevance of the content and accurate algorithmic recommendation. At ScoopWhoop, my vision is to enhance the platform with highly engaging and relevant content delivered using cutting edge technologies for our users.”
MAM
Marengo Asia Hospitals appoints Pallavi Mishra as PR head
15 plus years experience; joins from Kaizzen to lead reputation and comms strategy.
MUMBAI: In the business of healing, words matter almost as much as medicine and Pallavi Mishra is stepping in to script the next chapter. Marengo Asia Hospitals has appointed Mishra as head of public relations & communications, bringing on board a communications professional with over 15 years of experience spanning consulting and agency-led mandates. The move signals a sharper focus on narrative-building as the hospital network expands in an increasingly competitive healthcare market.
Mishra joins from Kaizzen, where she served as director – PR. Her previous roles include senior consultant at First Partners and senior manager at Percept India, where she worked across strategy, crisis communications, media relations, and public policy. Her career has largely centred on helping organisations manage reputation while navigating scale, scrutiny, and transition.
In her new role, Mishra will oversee brand reputation across all verticals, with a mandate to strengthen Marengo Asia Hospitals’ public narrative through consistent and meaningful brand-building efforts.
Announcing the move on Linkedin, she noted that the role brings together her interest in healthcare communications, storytelling, and purpose-led branding, adding that she looks forward to contributing to the organisation’s focus on patient-first care, accessibility, affordability, accountability, and innovation.
The appointment comes as Marengo Asia Hospitals continues to scale its presence, with the addition of a seasoned communications leader expected to bring greater coherence to its messaging while aligning closely with its patient-centric positioning.
