Ad Campaigns
Schwarzkopf’s latest campaign will make you #BreakTheRules and not your hair
Mumbai: Schwarzkopf, the leading hair colour and styling brand, has launched its innovative 360-degree campaign ‘Break the rules and not your hair’, for its Colour Specialist range.
The campaign aims to break the stigma around how every at-home hair colour experience causes the three Ds- Dryness, Dullness and Damage.
The film highlights the importance of eliminating unpleasant results associated with hair colour. It asks viewers to break the norm of having to compromise while choosing to colour at home. The Colour Specialist range from Schwarzkopf, infused with moisture locking hyaluronic acid, is the first at-home hair colour in India powered with Omegaplex anti-breakage technology which provides up to 90% less hair breakage. It comes with a new Colour Care System that help the pigments penetrate deeper in the hair, locking the colour for longer. It also comes with an extra repair mask for post colour care, to be used after 3 weeks, a first of its kind innovation in the category. With flawless results and supreme after-care, Colour Specialist is all set to break perceptions around at-home hair colouring.
The campaign will run across digital platforms. The digital interventions planned for it include the innovative pop-up media ads, category-first CGI (Computer-Generated Imagery) content and an influencer-led ambush campaign.
In connection with this campaign, the brand discerned that consumers often adjust their expectations while choosing to colour at the comfort of their homes, as they feel they need to choose between comfort and results.
To change this norm, the brand conceptualised this #BreakTheRules campaign to shift perceptions about at-home hair colour, how it’s often linked to hair breakage and damage.
Henkel Beauty Care India marketing head Shama Dalal commented, “Since our entry in the Indian market in 2001, we have stayed true to our brand DNA of consistently bringing in superlative products, benchmark-setting innovations, and complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. We are excited to launch our first-ever digital campaign for Colour Specialist which highlights the importance of breaking the rules and choosing to not compromise with colour. This is a great starting point for us to create more engaging narratives in the at-home hair colour space through multiple touchpoints such as social channels, influencers, on-ground activations and more.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
