Ad Campaigns
‘School Chale Hum’, Nestle prompts girls
MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.
School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.
The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.
Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”
Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
