MAM
Schindler India and Times OOH join forces to redefine the in-lift advertising landscape
Mumbai: Schindler India has joined forces with Times Innovative Media Limited (Times OOH) a part of Times of India Group, India’s leading outdoor advertising company, to redefine in-lift advertising.
This partnership between industry leaders will empower brands to seamlessly convey their messages, offerings, and advertisements through strategically positioned in-lift 24×7 connected screens. These screens present an opportunity for real-time interaction in elevators with a captive audience within residential condominiums, households, and corporate premises. The estimated daily reach is at over 1 million impressions across major cities, including Mumbai, Pune, Bangalore, Hyderabad, Chennai, NCR, Kolkata, and Ahmedabad.
Schindler India CEO Nitin Chalke said, “Our elevators are evolving into compelling communication platforms and channels that can be served and managed from a single source, allowing us to share spectacular entertainment and essential information with passengers daily, enhancing in-lift digital advertising experiences.
Teaming up with Times OOH, a market leader in OOH advertising, we’re poised to revolutionize how brands connect with audiences. This collaboration brings cutting-edge technology and creative prowess to our in-lift digital screens, fostering captivating interactions. Times OOH’s proven track record in the Indian OOH advertising space aligns seamlessly with our commitment to innovation. Together, we’re set to elevate advertising within the confined spaces of elevators, creating memorable moments for viewers and unlocking new avenues for brands to shine.
With a growing number of residential complexes and office spaces across urban metropolises and tier one and tier two areas, the Indian DOOH advertising space is poised for exponential growth. This trend is further accentuated by the fact that elevators are naturally suited for OOH advertising. They’re confined spaces where people actively seek distractions, and ads can effortlessly capture their undivided attention.”
“Regarding our association, Times OOH president Shekhar Narayanaswami stated, ‘At Times OOH, our mission is to revolutionise untapped avenues with the potential to foster direct engagement between brands and their target audience. We find in-lift branding particularly fascinating as it provides an ample opportunity to create high-recall brand value through one-on-one communication. It’s a pleasure to collaborate with Schindler India, a standout player in their industry. With our extensive experience in managing premium spaces like airports, city media, and agency business, we view in-lift branding as another successful addition to our portfolio.”
“Schindler media network turns elevators into communication platforms. This revolutionary technology captivates an audience with in-lift advertising. Our partnership with Times OOH is an outcome of our shared commitment to keep the viewers and riders entertained and informed in the most impactful way.” said, Existing Installation Business senior vice president Tarunesh Mathur.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
