MAM
Schbang elevates Sushant Vithaldas to business head – Bengaluru
NEW DELHI: Creative agency Schbang has elevated Sushant Vithaldas to the post of business head – Bengaluru. Vithaldas has been with Schbang for three years.
In his new role, Vithaldas will be focussing on building and strengthening relationships with well-established corporations in the region and running the entire integrated business of the Bengaluru office. His mandate will include creative, film production, photography, as well as emerging specialisations such as media sciences and business consulting. In addition, he will actively play a role in maintaining synergies between Schbang’s offices in Mumbai, Bengaluru, and the soon to launch Delhi office.
An important part of Vithaldas’ mandate will be to introduce Schbang’s business transformation services in Bengaluru. The company already has a growing portfolio with ongoing work in areas like CRM deployment, marketing automation, consumer research, and growth hacking for marquee brands.
Vithaldas is a seasoned professional with over 19 years of experience in marketing, business development and operations. He has been associated in key roles with companies like Apple, Dell, Havas, and Landmark Group where he was the head – marketing. At Schbang Bengaluru, he has played a role in building key relationships and delivering to clients like Xiaomi India (Redmi & Mi), Amazon, Unacademy, Myntra, General Mills, Ab InBev, cult.sport, cure.fit, Titan SF, Rajasthan Royals, and the Brigade Group to name a few. One of his goals in the new role is to strengthen the company’s workforce by 3X over the next two years on the back of strong delivery to clients using Schbang’s expanded service offering.
He will be working closely with Schbang founder Harshil Karia to bring all these functions together and strengthen the unit in the region. Karia said, “Schbang is committed to helping businesses grow through our marketing and business solutions offering. I am confident that Sushant will be the right partner to chart the journey for large scale clients and talented teams alike and deliver exceptional results.”
Vithaldas said, “Exciting times ahead as I take up this new role and continue on the growth path we set out for ourselves at Schbang Bengaluru. I have the support of a great team that’s exceptionally talented and focused on delivering integrated marketing solutions that drive business and marketing impact for our client partners. As we move into 2021, the team is scaling up steadily to welcome new business that will include a mix of Bengaluru’s legacy brands and internet first businesses.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
