MAM
Schbang elevates Sushant Vithaldas to business head – Bengaluru
NEW DELHI: Creative agency Schbang has elevated Sushant Vithaldas to the post of business head – Bengaluru. Vithaldas has been with Schbang for three years.
In his new role, Vithaldas will be focussing on building and strengthening relationships with well-established corporations in the region and running the entire integrated business of the Bengaluru office. His mandate will include creative, film production, photography, as well as emerging specialisations such as media sciences and business consulting. In addition, he will actively play a role in maintaining synergies between Schbang’s offices in Mumbai, Bengaluru, and the soon to launch Delhi office.
An important part of Vithaldas’ mandate will be to introduce Schbang’s business transformation services in Bengaluru. The company already has a growing portfolio with ongoing work in areas like CRM deployment, marketing automation, consumer research, and growth hacking for marquee brands.
Vithaldas is a seasoned professional with over 19 years of experience in marketing, business development and operations. He has been associated in key roles with companies like Apple, Dell, Havas, and Landmark Group where he was the head – marketing. At Schbang Bengaluru, he has played a role in building key relationships and delivering to clients like Xiaomi India (Redmi & Mi), Amazon, Unacademy, Myntra, General Mills, Ab InBev, cult.sport, cure.fit, Titan SF, Rajasthan Royals, and the Brigade Group to name a few. One of his goals in the new role is to strengthen the company’s workforce by 3X over the next two years on the back of strong delivery to clients using Schbang’s expanded service offering.
He will be working closely with Schbang founder Harshil Karia to bring all these functions together and strengthen the unit in the region. Karia said, “Schbang is committed to helping businesses grow through our marketing and business solutions offering. I am confident that Sushant will be the right partner to chart the journey for large scale clients and talented teams alike and deliver exceptional results.”
Vithaldas said, “Exciting times ahead as I take up this new role and continue on the growth path we set out for ourselves at Schbang Bengaluru. I have the support of a great team that’s exceptionally talented and focused on delivering integrated marketing solutions that drive business and marketing impact for our client partners. As we move into 2021, the team is scaling up steadily to welcome new business that will include a mix of Bengaluru’s legacy brands and internet first businesses.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
