MAM
Schbang elevates Sushant Vithaldas to business head – Bengaluru
NEW DELHI: Creative agency Schbang has elevated Sushant Vithaldas to the post of business head – Bengaluru. Vithaldas has been with Schbang for three years.
In his new role, Vithaldas will be focussing on building and strengthening relationships with well-established corporations in the region and running the entire integrated business of the Bengaluru office. His mandate will include creative, film production, photography, as well as emerging specialisations such as media sciences and business consulting. In addition, he will actively play a role in maintaining synergies between Schbang’s offices in Mumbai, Bengaluru, and the soon to launch Delhi office.
An important part of Vithaldas’ mandate will be to introduce Schbang’s business transformation services in Bengaluru. The company already has a growing portfolio with ongoing work in areas like CRM deployment, marketing automation, consumer research, and growth hacking for marquee brands.
Vithaldas is a seasoned professional with over 19 years of experience in marketing, business development and operations. He has been associated in key roles with companies like Apple, Dell, Havas, and Landmark Group where he was the head – marketing. At Schbang Bengaluru, he has played a role in building key relationships and delivering to clients like Xiaomi India (Redmi & Mi), Amazon, Unacademy, Myntra, General Mills, Ab InBev, cult.sport, cure.fit, Titan SF, Rajasthan Royals, and the Brigade Group to name a few. One of his goals in the new role is to strengthen the company’s workforce by 3X over the next two years on the back of strong delivery to clients using Schbang’s expanded service offering.
He will be working closely with Schbang founder Harshil Karia to bring all these functions together and strengthen the unit in the region. Karia said, “Schbang is committed to helping businesses grow through our marketing and business solutions offering. I am confident that Sushant will be the right partner to chart the journey for large scale clients and talented teams alike and deliver exceptional results.”
Vithaldas said, “Exciting times ahead as I take up this new role and continue on the growth path we set out for ourselves at Schbang Bengaluru. I have the support of a great team that’s exceptionally talented and focused on delivering integrated marketing solutions that drive business and marketing impact for our client partners. As we move into 2021, the team is scaling up steadily to welcome new business that will include a mix of Bengaluru’s legacy brands and internet first businesses.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
